Gift ideas for a new baby

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A new baby gift should be useful, safe and easy to enjoy straight away. Avoid anything that makes health or sleep claims; parents often have strong preferences there, and safety guidance changes.

How to choose

Eight ideas to consider

Soft crinkle cloth book

High-contrast pages for looking at together.

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Muslin squares

Endlessly useful and machine washable.

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Baby keepsake memory box

A place to keep first-year mementoes.

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Soft rattle

Light and easy for tiny hands to hold.

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Baby bath towel with hood

Cosy after bath time.

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Baby milestone cards

Fun for photos of each month.

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Soft comforter toy

A cuddly companion for the pram or car seat.

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Treat for the new parents

Good coffee, tea or a cosy blanket for the 3am feeds.

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